25 Gifts We Love From BIPOC-Owned Businesses (2021)

Systemic injustices are at the forefront of contemporary society, due to countless conspicuous instances of police brutality and other harms. Racism and racial injustice are nothing new—but the murder of George Floyd in 2020 and xenophobia toward American Asians sparked an ongoing wave of awareness across the US.

One of the easiest ways to support Black, Indigenous, and people of color (BIPOC) communities is by purchasing goods and services from companies owned by people of color. Below, we’ve rounded up some of our favorite gear from BIPOC-owned businesses. To support minority-owned businesses year-round, try checking local marketplaces or your city’s tourism website. Online directories like We Buy Black, Chez Nous, AAPI Business Collective, and Intentionalist can be helpful resources as well.

Special offer for Gear readers: Get a 1-year subscription to WIRED for $5 ($25 off). This includes unlimited access to WIRED.com and our print magazine (if you’d like). Subscriptions help fund the work we do every day.

Updated December 2022: We’ve added new picks and adjusted pricing.


Former and current WIRED staffers Camille Bromley, Pia Ceres, Kimberly Chua, Samantha Cooper, Alan Henry, Jennifer Conrad, and Phuc Pham contributed to this piece.

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